Real food for real moments.
We believe that our pets, just like us humans, deserve real food. Real, natural food from the finest ingredients, expertly balanced and minimally processed.Since 2013, we’ve been leading the raw revolution and expanding into other delicious meals that are easy to serve, and enjoyed every day. With us you’ll find no fluff, no filler, just facts.
We’re here to make pet nutrition easily digestible, so you can make mealtimes matter.We revolutionised the world of raw feeding more than 10 years ago, with our nutritionally balanced, complete recipes dedicated to biologically appropriate raw food (BARF).

Since then, we’ve applied that expertise to a wide range of complete and complementary pet foods. Nutritionally balanced raw meals, enhanced recipes for pets with special dietary requirements, treats, broths and supplements.